Store Hours
10am to 5:30pm, Tuesday – Saturday
Best Moms Sale & Giveaway
The Best gifts for the Best moms are all up to 40% off! With a dazzling selection of fine jewelry, luxurious designer handbags, and more, we have something to delight the special moms in your life.
And, nominate your Best Mom to win a stunning pair of 2 carat lab-grown diamond studs! Just follow the store’s Instagram or Facebook page. Like the ‘Best Moms Deserve to Shine’ post, then leave a comment tagging the person you believe most deserves to win!
Exclusively in Santa Rosa
* 40% off Musical Instruments *
* 50% off Watches *
Don’t miss a beat – take advantage of 40% off all musical instruments, amps and accessories! From affordable starter guitars to iconic Gibson Les Pauls, we have a huge selection to choose from. Or round out the ensemble with a keyboard or sax.
As we spring forward to daylight savings time, it’s a great time to think about treating yourself to a new watch! Or secure that Mother’s Day, Father’s Day, or graduation gift now at unbelievable savings. Choose from fun, casual watches or make a statement with a new dress watch.
*50% off watches offer excludes Rolex and other high-end watches
Cannot be combined with other offers. Excludes previously sold merchandise. Other exclusions may apply. See store for details.
Nominate your Best Mom now through Mother’s Day, May 10, 2026. One nomination entry per customer, please. One winning Best Mom will be randomly chosen per store from customers who followed the store’s Instagram/Facebook page and posted a comment with their Best Mom nominee tagged. The winning Best Mom and nominating customer will be contacted via social media messaging. No purchase necessary to win.
About Us
Located in downtown Santa Rosa, just steps from the Santa Rosa Mall, Best Collateral has been the best local pawn shop since 2017 and is the go-to store in Santa Rosa and Sonoma County for cash loans and selling your gold, jewelry, and gently-used items. This location dates back to the 1970’s when it housed The Pawn Shoppe – in fact, the sign still remains! Shoppers will find deep discounts on jewelry and gemstones, electronics, and designer goods. We specialize in musical equipment, with guitars for all levels at rock-bottom prices. With new merchandise arriving weekly, you never know what treasures you’ll find!
Our highly-trained staff has decades of pawn industry experience, and they are committed to creating a welcoming environment for the community, providing 5 star customer service, and making sure each customer leaves our store satisfied and excited to return.
English, Spanish
Metered Parking, Santa Rosa Mall
GIA Certified
Luxury Handbag Authentication
Free Jewelry Cleaning
