Store Hours
10am to 5:30pm, Tuesday – Saturday
Diamonds To Dazzle Your Valentine
All Diamond Jewelry 40% Off
Let your special loved one dazzle with the perfect piece this Valentine’s Day. From sparkling rings to shimmering bracelets and necklaces to stunning stud earrings, find diamond jewelry that will lift their heart – all at 40% off!
Limited time only. Now through 2/14/2026.
And, complete the gift with an adorable teddy bear! Free with any jewelry purchase. While supplies last!
Exclusively in Santa Rosa
* Save 50% on Watches *
As we spring forward to daylight savings time, it’s a great time to think about treating yourself to a new watch! Or secure that Mother’s Day, Father’s Day or graduation gift now at unbelievable savings. Choose from fun, casual watches or make a statement with a new dress watch.
We have lots of watches to choose from, but hurry in for best selection!
Discount on layaways must be reduced by 12.5%. Cannot be combined with other offers. 50% offer excludes Rolex and other high-end watches and previously sold merchandise. Other exclusions may apply. See store for details.
About Us
Located in downtown Santa Rosa, just steps from the Santa Rosa Mall, Best Collateral has been the best local pawn shop since 2017 and is the go-to store in Santa Rosa and Sonoma County for cash loans and selling your gold, jewelry, and gently-used items. This location dates back to the 1970’s when it housed The Pawn Shoppe – in fact, the sign still remains! Shoppers will find deep discounts on jewelry and gemstones, electronics, and designer goods. We specialize in musical equipment, with guitars for all levels at rock-bottom prices. With new merchandise arriving weekly, you never know what treasures you’ll find!
Our highly-trained staff has decades of pawn industry experience, and they are committed to creating a welcoming environment for the community, providing 5 star customer service, and making sure each customer leaves our store satisfied and excited to return.
English, Spanish
Metered Parking, Santa Rosa Mall
GIA Certified
Luxury Handbag Authentication
Free Jewelry Cleaning
