Store Hours
10am to 5:30pm, Tuesday – Saturday
Diamonds To Dazzle Your Valentine
All Diamond Jewelry 40% Off
Let your special loved one dazzle with the perfect piece this Valentine’s Day. From sparkling rings to shimmering bracelets and necklaces to stunning stud earrings, find diamond jewelry that will lift their heart – all at 40% off!
Limited time only. Now through 2/14/2026.
And, complete the gift with an adorable teddy bear! Free with any jewelry purchase. While supplies last!
Exclusively in Santa Rosa
🎸 Musical Instruments – 35% off all instruments, including electric and acoustic guitars, P-Basses and more! Whether you’re a beginner or seasoned player, find an awesome instrument at an even more awesome price.
👜 Handbags – 35% off all designer handbags – iconic brands such as Louis Vuitton, Chanel, Gucci, Fendi and more. Authenticated through Entrupy, you can always buy with confidence, and at an incredible price.
🛠️Tools – 35% off tools from top brands Milwaukee, Dewalt, Makita. Professional-grade tools for every project. PLUS: Take an extra 5% off corded tools!
Discount on layaways must be reduced by 12.5%. Cannot be combined with other offers. Excludes previously sold merchandise. Other exclusions may apply. See store for details. 40% off diamond jewery offer ends 2/14/26.
About Us
Located in downtown Santa Rosa, just steps from the Santa Rosa Mall, Best Collateral has been the best local pawn shop since 2017 and is the go-to store in Santa Rosa and Sonoma County for cash loans and selling your gold, jewelry, and gently-used items. This location dates back to the 1970’s when it housed The Pawn Shoppe – in fact, the sign still remains! Shoppers will find deep discounts on jewelry and gemstones, electronics, and designer goods. We specialize in musical equipment, with guitars for all levels at rock-bottom prices. With new merchandise arriving weekly, you never know what treasures you’ll find!
Our highly-trained staff has decades of pawn industry experience, and they are committed to creating a welcoming environment for the community, providing 5 star customer service, and making sure each customer leaves our store satisfied and excited to return.
English, Spanish
Metered Parking, Santa Rosa Mall
GIA Certified
Luxury Handbag Authentication
Free Jewelry Cleaning
