Store Hours
10am to 5:30pm, Tuesday – Saturday
Merry & Bright Holiday Sale
Everything in the store is on sale — Up to 40% off!
From our stunning collection of gold and diamond rings, bracelets, necklaces and pendants, to luxury handbags, tools, musical instruments, electronics, bikes, gaming consoles, and more, we are your one-stop shop for everyone on your list.
PLUS – Save an EXTRA 5% off purchases of $500 OR Save an EXTRA 10% off purchases of $1000!
Our holiday sale starts on Friday, November 28th and runs through December 24th. Hurry in for the perfect gifts!
Exclusively in Santa Rosa
* Save 30% on ALL Tools *
Gifts to delight the DIY enthusiast on your list. Select from power and hand tools – drills, drivers, saws, hammers, welders, generators, and more – from top brands DeWalt, Milwaukee, Makita, Rigid, Ryobi, and Husky.
PLUS – Save an EXTRA 5% off purchases of $500 OR Save an EXTRA 10% off purchases of $1000!
Extra 5% and 10% discount is based on total pre-tax purchase price and is not applicable to layaways. Category discounts on layaways must be reduced by 12.5%. Cannot be combined with other offers. Excludes previously sold merchandise and high-end watches priced over $1000. Other exclusions may apply. See store for details. Offers end Dec. 24, 2025.
About Us
Located in downtown Santa Rosa, just steps from the Santa Rosa Mall, Best Collateral has been the best local pawn shop since 2017 and is the go-to store in Santa Rosa and Sonoma County for cash loans and selling your gold, jewelry, and gently-used items. This location dates back to the 1970’s when it housed The Pawn Shoppe – in fact, the sign still remains! Shoppers will find deep discounts on jewelry and gemstones, electronics, and designer goods. We specialize in musical equipment, with guitars for all levels at rock-bottom prices. With new merchandise arriving weekly, you never know what treasures you’ll find!
Our highly-trained staff has decades of pawn industry experience, and they are committed to creating a welcoming environment for the community, providing 5 star customer service, and making sure each customer leaves our store satisfied and excited to return.
English, Spanish
Metered Parking, Santa Rosa Mall
GIA Certified
Luxury Handbag Authentication
Free Jewelry Cleaning
