Christmas in July: Santa Claus on vacation relaxing at the beachWhy Do People Celebrate Christmas In July?

There are a few reasons why people celebrate Christmas in July. Choose one that fits you, and come take advantage of our Christmas in July sale today!

People want an excuse to celebrate

Did you know there are no national holidays between July 4 and Labor Day? Labor Day falls on Sept. 2 this year, meaning almost two whole months without a holiday. Christmas in July gives us an excuse to celebrate!

Some people start holiday shopping early

Some people like to get started on their holiday shopping ridiculously early. Summer is the best time to find deals, because items are marked up around the holidays. And Best Collateral is a great place to find an item that will still be in style at the end of the year. We have guitars, diamond rings, and other timeless items.

It’s winter somewhere

Christmas in July is also popular because in the southern hemisphere, it feels like Christmas right now. Winter occurs in South America, Australia, and other southern continents in July. And people like to hold Christmas in July celebrations in the U.S. to have outdoor events in the warm weather. Organizations like Habitat for Humanity and others take advantage of the summer season to hold outdoor events with a

Christmas theme.

Why does Best Collateral celebrate Christmas in July? Because we love an excuse to give our customers a great deal. Whatever your reason for celebrating, come check out our stream of sales, enough to fill any Christmas tree.

Ladies Diamond Solitaire – 48% off

Ladies Diamond Fashion Rings – 46% off

Diamond Stud Earrings – 46% off

Gold Chains and Charms – 40% off

Pre-owned watches – 40% off

Don’t need diamonds? Check out other items like our Citizen watches, preowned guitars and amps, and tools. The sale runs through July 31. Find a location now by clicking the button below. We hope to see you soon!